Business

Ford Cuts F-150 Lightning Production, 1,400 Jobs Impacted

Ford Motor Company is recalibrating its production strategy, notably scaling down the manufacturing of its F-150 Lightning electric pickup truck due to softened demand, while simultaneously ramping up production for other popular models.

Starting April 1, the Rouge Electric Vehicle Center, the hub for the F-150 Lightning production, will reduce its operational shifts to one.

This restructuring move will impact approximately 1,400 employees, with various pathways offered, including transfers to different Ford facilities, roles within the Rouge complex, or options under the Special Retirement Incentive Program.

Balancing Portfolio and Demand

Despite the reduction in F-150 Lightning production, Ford is not slowing down overall. The company is leveraging its manufacturing flexibility to meet the dynamic demands of the market.

This includes increasing the workforce at the Michigan Assembly Plant by 1,600 to boost the production of the Bronco, Bronco Raptor SUV, and Ranger and Ranger Raptor pickups.

Forward-Looking Strategies

Ford CEO Jim Farley expressed optimism about the future of electric vehicles, emphasizing the company’s readiness to cater to specific consumer needs with advanced EVs and improved charging infrastructure.

“We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability,” Ford CEO Jim Farley said in a statement.

The production adjustments reflect Ford’s agile response to market trends and the intent to balance growth with profitability.

 “We see a bright future for electric vehicles for specific consumers, especially with our upcoming digitally advanced EVs and access to Tesla’s charging network beginning this quarter.”

With information from Fox Business

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