Entertainment

Disney’s ‘Wish’ Underperforms in Holiday Box Office

Disney’s latest animated film, “Wish,” faced a challenging opening during the Thanksgiving weekend, marking a continuation of the studio’s recent box office struggles.

Despite high expectations and a noteworthy cast, the movie fell short of projected earnings, adding to a series of less successful releases from the entertainment giant.

Opening Weekend Performance

“Wish,” which features Ariana DeBose as the lead and Chris Pine as the antagonist, garnered only $31.7 million domestically over the five-day holiday period.

This was significantly lower than the projected $45-$50 million. The movie also underperformed internationally, earning just $17.3 million overseas, bringing its total global revenue to approximately $49 million.

It ranked third at the box office, trailing behind “Napoleon” and “The Hunger Games: The Ballad of Songbirds & Snakes”​​​​.

Comparing Past Successes

Historically, Disney has been a dominant force during the Thanksgiving release window, with past successes like “Encanto” and “Coco” achieving substantial box office returns.

However, recent releases, including “Wish” and last year’s “Strange World,” have not replicated this trend.

The underperformance of “Wish” is particularly notable given its positive reviews and audience reception, raising questions about the factors contributing to its modest box office numbers​​​​.

A Pattern of Underperformance

“Wish” is not an isolated case of underperformance for Disney. Other 2023 releases such as “Ant-Man and the Wasp: Quantumania,” “The Little Mermaid,” Pixar’s “Elemental,” “Indiana Jones and the Dial of Destiny,” and “Haunted Mansion” also did not meet box office expectations.

Some critics have suggested that Disney’s approach to content, including inserting political messages into family-friendly films, might be contributing to the decline in audience interest.

These critiques have focused on Disney’s recent trend of recasting classic characters and incorporating contemporary social issues into its narratives​​.

With information from Fox Business, TMZ, and Media Play News.

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