Google Transforms Bard AI into Gemini with New Features

Google has officially rebranded its AI chatbot Bard to Gemini, introducing a dedicated app and subscription service.

This move marks a significant evolution in Google’s approach to artificial intelligence, aiming to compete more directly with OpenAI’s ChatGPT. The rebranding aligns the chatbot with the suite of AI models known as Gemini that form its foundation.

With the launch of a new Android app, Gemini is now more accessible to users, while iPhone users can engage with Gemini through the Google app on iOS. This development underscores Google’s dedication to advancing AI technology, focusing on creating versatile AI assistants capable of enhancing productivity across various tasks.

During Alphabet’s recent earnings call, CEO Sundar Pichai emphasized the company’s vision for AI, aspiring to develop an agent that can autonomously perform tasks for users within Google Search and beyond. This ambition is shared by leaders in the tech industry, highlighting a collective push towards leveraging AI for increased efficiency.

The introduction of Gemini and the new subscription model, Gemini Ultra 1.0, represents Google’s first steps towards realizing a comprehensive AI assistant. Priced at $19.99 per month through Google One, this premium AI model offers advanced capabilities, with a special offer for existing Google One members that includes their storage plans.

Initially, Gemini’s features will be available in English in over 150 countries, with plans to expand language support to Japanese, Korean, and others soon. The rebrand extends to Google Workspace and Google Cloud’s AI agents, now unified under the Gemini banner, enhancing productivity tools for businesses.

Subscribers to the AI service will gain enhanced assistant functions across Gmail, Docs, Sheets, Slides, and Meet, integrating more context from users’ content for smarter interactions. This integration aims to make responses and suggestions more relevant by considering the broader context of users’ activities and documents.

With information from NBC News

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